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A Gartner report stated that in 2020, Multi -Experience Development Platforms [MXDP] was among their Top 10 Strategic Technology Trends, following closely on the heels of Hyper Automation. Though MXDP is still in the developing stage, it has created enough waves amidst the insurance companies across the globe that Gartner also added that by 2023 nearly a quarter of the mobile apps and web apps in large companies would use MXDP. There is likely to be a shift in focus from a tech-driven talent force to people with little or no tech background who can build apps.
Multi-Experience is all about leveraging the various combinations available of channels, such as voice, touch, gesture, and connected devices. Several apps and devices come along the customer’s digital journey across touch points and are used to design and develop a seamless experience all through the journey. Multi-Experience encompasses platforms and devices, such as desktops, laptops, tablets, smartphones, smart TVs, IoT, connected wearables, APIs integration, and smart homes.
The Research Vice President of Gartner, Jason Wong, has suggested a four-step model for applying multi-experience to a digital user journey.
The main objectives of multi-experience development platforms are to increase customer engagement across the touch points and to offer a consistent customer experience across platforms. Today, enterprises have incorporated augmented reality (AR), virtual reality (VR) as part of the multichannel interfaces, and these are bound to grow in the years to come. These platforms enable businesses to develop progressive web apps and mobile apps faster, increase scalability and custom functionality.
Read here to see how MXDP is a giant leap ahead towards digital transformation. Neutrinos’ low-code multi-experience development platform offers digital solutions for enterprises to focus on personalized customer experiences and enhanced productivity. Contact us today for more information.