The insurance sector is traditionally an early adopter of new technologies. According to McKinsey, insurers can double their profits by digitizing their business. With all the uproar on disruption, it is important for Insurers to make informed decisions around the products they choose while implementing digitization strategies. In order to solve the constant digital dilemma that Insurers are often found in, this webinar is aimed at showcasing the essence of choosing a technology platform that offers lasting digital differentiation as against quick-fix, plug-and-play approaches, while bringing to the table stability, reusability, personalization, omni-channel experiences and most important a delighted and engaged customer. We shine a light on how Product Differentiation is a practice business should employ while choosing a product and how it can bring a competitive edge to Insurers.